A proposal for
My Home
Circumcision.
Circumcision.
Chicago. Denver. Salt Lake City. Then the country.
Leandro Mariani, LMDF Marketing, 2026.
17 families a month
The category
nobody knows
exists yet.
nobody knows
exists yet.
Not a marketing problem. An education problem.
From our meeting
Six things most parents have never heard.
You gave us all six in our meeting. Each one carries a week of content. Each one can be filmed in a morning.
Persona
Who is watching.
NameMayaAge29CityEvanston, IllinoisStageWeek 34
Her name is Maya. She is 34 weeks.
A composite of the families you already serve. Every post gets made for her.
2:14 AM
This is what Maya types at 2:14 in the morning.
Most brands only talk to the top.
We build the whole pyramid.
70%
book once they find youAwareness is the only bottleneck.
Ready to bookOne post in five. The offer, how it works.
One specific fearVitamin K. The hospital hour. The myths.
Pregnant, full of questionsMaya lives here. Newborn life, the first weeks.
How the feed moves
She will never search for you.
On Instagram, she will send you to a friend.
Instagram is where she already lives, so that is where we start.
Which other channels we enter gets decided in the research phase,
not promised before it.
Which other channels we enter gets decided in the research phase,
not promised before it.
The 70% is already yours. Making first contact is the job.
Rabbi Gadi Levy
20 years. 3,000 procedures. One calm voice.
Twenty minutes a week.
Scripts arrive on his phone with the teleprompter on. Everything after that (research, writing, editing, design, publishing) sits on our side.
Three weeks before the first post
Week 01
Understand
Persona questionnaire with Julie and Rabbi Gadi. Market and competitor audit. Every existing asset reviewed.
Week 02
Define
Final pillars, editorial identity, Instagram cleanup, channel decision, safety and tone protocol.
Week 03
Build
First scripts, 30 day calendar, the recording setup. Week four, the engine starts.
First post, week 4And from there it does not stop.
Every parent deserves to know this choice exists.
The three packages
This is what first contact costs.
Each package is broken down in detail on the next screen.
Foundation$2,200The essentials, done well. Four pieces a week, basic editing, basic design, a basic market study. No monthly report.
Growth$3,000Deeper market research, a dedicated designer and editor, a project manager and daily community management, with a monthly report. The one we recommend.
Authority$3,900Ten pieces a week, the studio for cinematic imagery and animation, a dedicated data analyst, and a report every two weeks.
I built three packages. Click Foundation, then Growth, then Authority.Growth is the one I would pick.
Growth
$3,000/ month
The people behind it
I picked every person on this.
Nobody here is whoever was free that week. Every one of them is someone I already trust my own work with, and the package decides who steps in.
The package decides the team that steps in. Higher tiers bring more specialized people.
Why one year
Why a one year contract.
Month twelveYour price does not move for twelve months.
I sign my editors and designers for a full year so they stay on this instead of rotating off. A shorter deal means renting whoever is free that month, which costs more and produces less.
One year. One team. One price.
In a year, parents will have a name for this.
Tell me which package, and we plan the next steps together.